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Small Law Firms normally need outside guidance in at least five areas:
- PLAN: Creation of Strategic Marketing Plans (for your firm, key
services, target/niche markets)
- EXECUTION: Guidance (or Coaching) on Tactics to Successfully Execute the
Marketing Strategies
- RAINMAKING: Personal Marketing Plans for Individuals in Your Firm (usually,
with individual coaching for lawyers to leverage their marketing and selling
skills for new client development)
- TOOLS: Correct Use of the Top Marketing Tools to create new clients,
build referral sources, assure client retention, etc.
- SEARCH ENGINE MARKETING: Leveraging Technology. Especially, successful Web Site
positioning and optimization. (Usually, starting with a web site audit.)
Successful firms choose a practical strategic marketing consultant and
business development advisor.
Your Strategic Marketing Plan will serve as you practice "compass" and
will be your persistent guide to "WHAT" you and your firm need to do to move you
to the next level.
Your business development "coach" will guide you on "HOW" to execute your
marketing program and will point you to the best marketing and management tools.
Type two services coming soon.
This is a desc of the third type of services.
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